Research at least 3 comparables

If you can’t find recent sales find recent sales and make applicable adjustments

Use MOXI CMA and do adjustments to comparables

Pull tax records, look at previous sale history, mortgage info

Pull comps on Realist in the neighborhood

Research the City Planning Commission and City Council notes. Are there any new projects in the works that could affect the value?

Pull Market Reports for City, neighborhood from MPLS Realtor.

Provide a marketing plan for the listing- i.e. professional photography, etc. 

Provide a net sheet prior to talking commission %. Show range and a column if they do your recommendations 

Only do a walkthrough after getting listing signed unless you are offering this to clients waiting to list 

Find out who are all the parties to a transaction

Explain the listing status- TNAS, withheld, Coming Soon, active, etc.

Talk about timing. What if you don’t get an offer within 2 weeks? 2 months?

Talk about Open House plan

Share extras you provide to sellers: Property brochures, home feature sheets, home feature notes, 

Items to include with listing presentation: reviews/testimonials, About Me- Value Proposition, seller to-do checklists, It Takes a Team page, What an appraiser sees page, etc.

Order a Title Commitment from your closer if there are any concerns on title defects, ownership questions, foreclosure recordings

 Go to the City and/or County for past building permits, permits not closed or permits not pulled

Set the seller's up on an auto search for homes matching their home. This provides them for a notice of new competing homes

Offer warranty options to sellers

Prepare sellers for upcoming processes/expectations: inspections, contingencies, contingency removal, etc. 

Create a ListTrac/ListHub report to be sent weekly to sellers

Use professional photography and add comments to all photos. Use best photos showing homes value first

Make sure public remarks with home highlights are filled out completely. Share the feature and benefit of the feature to the consumer

Make sure agent remarks identify supplements, outstanding items needed, seller special instructions

Create a sellers presentation folder with handouts like ShowingTime, LiveEasy, Market Reports, Preparing your home for showings, To-do List, Vendor list, etc. 

 Offer complimentary staging services. At least staging by you or hire a stager and pay for the initial consultation

Look at Box Brownie for photo editing. Remove items that will hurt the image of the home or photoshop other areas that need improvement

Do final home staging and get ready just prior to the photo shoot

Be proactive and head off future problems by requiring TISH, well, septic, radon, etc. inspections completed prior to listing 

Have a list of recommended vendors who provide staging, painting, flooring, handyman, etc. services for your sellers

Counsel your sellers about the whole process of selling, buying, moving, etc. Explain the timing, risks and the process